If you’ve been keeping up with the top nonprofit bloggers, you’ll notice that they are trying to tell you why your organization needs to be on Pinterest.  Normally, I jump right on the “social media is great!” bandwagon, but this time, there will be no jumping for Slade Sundar. I’m here to tell you why [...]

Google+ has finally opened up brand pages for businesses (nonprofits) – Yes, that’s one more Social Media network to keep track of.  Since Google+ Brand Pages have become live I’ve gotten an influx of questions from our clients on how to proceed.  I’ve consolidated the advice in this post. Should I even bother with creating [...]

Facebook has done it again. They’ve changed the way their interface looks, acts and the way you interact with your fans and friends. As Facebook “improves” their platform, it becomes more difficult for organizations to manage their social media presence. In this post we’ll single out the Facebook changes to Pages that affect your organization [...]

When Facebook began to gain widespread popularity, Nonprofits around the globe began creating accounts for their organizations before there was support for Nonprofit Pages, and some decided to create groups and individual accounts well afterwards – possibly because they were never informed about a better way. Here are 3 ways to clean up your Nonprofit’s Facebook presence.

Many nonprofits are looking to Open Source Content Management Systems (CMS) to implement and manage their next website.  But is it right for your nonprofit? What is an Open Source CMS? In a nutshell, an open source CMS is free web software that can be improved upon by anyone and be redistributed. The goal is [...]

Did you know that you can use your blog and article posts to drive donations, volunteer interest, and community support? All you need is an easy-to-use content management solution and the three steps below! Write about the cause, not the nonprofit. Your nonprofit is awesome. I know it, you know it and you want the [...]

Remember the Where’s Waldo book series?  I used to have hours of fun trying to find Waldo and his obscure friends by staring intently at a crowded scene filled with hundreds (if not thousands) of people. I recently came across a Where’s Waldo book while at a bookstore and quickly realized that I no longer have the time [...]

You’re a one man (or woman) show at your nonprofit, and the pressure to keep up with the web is daunting. Here are 2 steps that will help you update your website with more quality and speed!

  There’s been some buzz about civic and educational games that create a virtual civic learning environment. But why engage in virtual civic engagement when we can use our smartphones to create real-life games that can impact our community? It’s a concept I call Reality-Based Civic Gaming  (RCG). Shifting from virtual environments to games on our [...]

President Obama recently gave a commencement speech warning graduates about information distraction. “With iPods and iPads and Xboxes and PlayStations, — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation…” – President Obama Don’t [...]

We’re in a new era of information / journalism. The old saying “Content is King” has given way to a new phrase – “Context is King” As many of you know, I launched a Community Information Project funded by the Knight Foundation, called YourPBC.org;  a site where local nonprofits act as civic journalists and post [...]

These 5 social media monsters are the worst communication offenders. I covered this topic in a presentation on how to “Avoid being a social media monster” at the AFP Spring 2010 workshop. Zombies have a one-track mind and repeat their organization’s name incessantly. The harsh reality is that people care about causes, not nonprofits. Prioritize [...]

In the past year, YourPBC.org has been providing seminars on social media for nonprofits in different areas of Florida. Recently we’ve been a social media panelist at FPN’s Statewide Summit, a case study featured on NTEN’s Building Social Media Buzz webinar, and a co-presenter with Forte Interactive at a social media learning event hosted by C-One Miami. We were presented [...]

A study conducted by the Center for Marketing Research shows that Nonprofits are leading in the use of social media. This new research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using [...]