If you’ve been keeping up with the top nonprofit bloggers, you’ll notice that they are trying to tell you why your organization needs to be on Pinterest. Normally, I jump right on the “social media is great!” bandwagon, but this time, there will be no jumping for Slade Sundar. I’m here to tell you why [...]
Facebook has done it again. They’ve changed the way their interface looks, acts and the way you interact with your fans and friends. As Facebook “improves” their platform, it becomes more difficult for organizations to manage their social media presence. In this post we’ll single out the Facebook changes to Pages that affect your organization [...]
When Facebook began to gain widespread popularity, Nonprofits around the globe began creating accounts for their organizations before there was support for Nonprofit Pages, and some decided to create groups and individual accounts well afterwards – possibly because they were never informed about a better way. Here are 3 ways to clean up your Nonprofit’s Facebook presence.
Jamba Juice recently created a commercial offering “cheeseburger chill smoothies” to customers as a spoof on McDonald’s new smoothies. It’s funny if you knew about the McDonald’s smoothie, but they don’t really give you any clue in the video to make the connection. Let’s take the Yin (bad)/Yang (good) approach to learn from the campaign.
About Yin/Yang: I’ve started a review of companies/initiatives using the premise of two energies, called “yin” (bad) and “yang” (good). I’ve adopted the terms to look at marketing/management and highlight things I feel they are doing well (Yang!), and things leading to destruction (Yin!) Yang! As masters in Marketing and Product Development, we all can [...]