Business is a race. Everyone understands that. But people usually don’t understand what type of race it is. It’s a marathon, not a 100-meter dash. The key difference between marathons and 100-meter dashes: Marathon runners pace themselves using up to 80% of their energy, and keep 20% reserved if needed. The focus is on maximum [...]

These are the 5 types of people that will make you successful in life. These 5 will provide you with added perspective so that you are free to do your best work. Is this the same group you’d want on your team for a project? No. These are your advisors. They serve only one purpose, to guide you. They are the Simplifier, Naysayer, Innovator, Visionary and Optimist.

President Obama recently gave a commencement speech warning graduates about information distraction. “With iPods and iPads and Xboxes and PlayStations, — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation…” – President Obama Don’t [...]

“Why do you want to work here?” Most potential employees can easily answer this question – they will talk about the company’s accomplishments or flatter you in some other manner. But this rarely gives you insight into what type of employee they will be. I propose a different set of questions to replace the standard [...]

About Yin/Yang: I’ve started a review of companies/initiatives using the premise of two energies, called “yin” (bad) and “yang” (good). I’ve adopted the terms to look at marketing/management and highlight things I feel they are doing well (Yang!), and things leading to destruction (Yin!) Yang! As masters in Marketing and Product Development, we all can [...]

We’re in a new era of information / journalism. The old saying “Content is King” has given way to a new phrase – “Context is King” As many of you know, I launched a Community Information Project funded by the Knight Foundation, called YourPBC.org;  a site where local nonprofits act as civic journalists and post [...]

These 5 social media monsters are the worst communication offenders. I covered this topic in a presentation on how to “Avoid being a social media monster” at the AFP Spring 2010 workshop. Zombies have a one-track mind and repeat their organization’s name incessantly. The harsh reality is that people care about causes, not nonprofits. Prioritize [...]

In the past year, YourPBC.org has been providing seminars on social media for nonprofits in different areas of Florida. Recently we’ve been a social media panelist at FPN’s Statewide Summit, a case study featured on NTEN’s Building Social Media Buzz webinar, and a co-presenter with Forte Interactive at a social media learning event hosted by C-One Miami. We were presented [...]

A study conducted by the Center for Marketing Research shows that Nonprofits are leading in the use of social media. This new research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using [...]